Hi, I am Dan Tobolic, an interactive art director living in Chicago. I am currently employed by the good folks at Razorfish.
Created the Garden Harvest site to introduce a whole new category of healthy snacks–chips! The site included enlarged shots of the chips in flavor-themed environments to emphasize the taste and texture enjoyed in every bite. The project included directing a series of videos, in which an energetic person touted all the reasons they loved Garden Harvest Chips. Yes, even the banana flavor.
Created the new Domino's site with an emphasis on usability and web-standards. It was designed for the hungriest of customers who just wanted a fast and simple way to order their pizza online. Of course, we couldn't forget the picky eaters. The site featured pizza customization tools for those that just couldn't get enough of a double topping of anchovies. The project also included the creation of monthly promotions that tied in with offline advertising. The Razorfish design was short lived, however, and replaced by Crispin Porter's inferior version.
EDEN, or Engineered and Designed Nutrition, is a company committed to the total body health of
athletes through nutritional education. The project included designing an entire identity system
and their website.
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Designed a new face for Ritz Crackers while working for Razorfish.
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The AT&T AOR pitch set out to redefine the entire AT&T.com experience. The new design was created to demystify their products by way of large imagery, streamlined features lists, and foreword facing user reviews. Our execution granted account holders complete control and customization over their accounts and subscriptions. While we were at it, we completely rethought the idea of a shopping cart by allowing a user to browse for related services, accessories, and get detail on the aforementioned – all without leaving the page.
Extra Credit Projects approached me for help executing some ideas and designs for Bud Light's "Always worth it," campaign. They wanted some simple and catchy one-liners and the creative to match the aesthetic of my personal artwork.
I was approached by the fine people at Fusionary to help design this wonderful gaming microsite.
They produced three fun and challenging office games that tested even the most skilled in the workplace.
Each game pitted challengers against each other for a chance to win a $2,000 office makeover shopping spree.
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Worked with a fantastic team at Razorfish to create a rich destination site for Capri Sun. The project called for a modular site that could support future promotions, sweepstakes, and mini-games. Our concept broke out of the box, off the grid, and took a dive down into the bubbly depths of a Capri Sun pouch. The initial release included a Burp-O-Gram for kids (yup, you read that right), a witty how-to-guide on exactly how to drink from the pouch, and a Naked Brothers Band promotional microsite.
Worked in collaboration with a team at Razorfish on this massive Spiderman3/CheeseNips promotion. The environmental visuals were created within Photoshop using multiple photographs from many different sources and touched-up to fall in line with the Spiderman 3 aesthetic. The project also included a banner campaign.
Worked with an excellent team at Razorfish on a pitch for Atlantis Resort. The creative included full bleed, panoramic photos of the resort and easy access to vacation booking and planning tools.
Sun Consultants, a talent recruiting agency here in Chicago, wanted a streamlined site that
allowed them to easily post jobs, videos, as well as enable potential candidates to submit resumes.
The site was designed and built on the wonderfully robust CMS, ExpressionEngine.
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Worked with Fusionary to create this CMS driven website for the city of Battle Creek, MI.
The Studio 1 Apartments site was designed in collaboration with the always amazing,
Visual Hero design.
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Pardon me, but… Ah, forget it. I helped out a team at Razorfish to design a rich environment
for the new Grey Poupon site.
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"We're in a bit of a time crunch," If only I had a dime for every project that started on that note.
Over the course of a couple nights, I was asked by a team at Razorfish to help re-envision the Amway homepage.
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Redesigned a brand new site for Jude's Barbershop. The design was based on the barbershop's interior.
It was developed by the fabulous Adam Murphy.
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